Enter your monthly marketing spend by channel (Google Ads, Facebook/Instagram, door hangers, signage, referral, organic SEO, Google Business Profile, partnerships), and the calculator returns CAC per channel, blended CAC, and how each channel compares to industry benchmarks. Healthy laundromat CAC is typically $8–$25 per first-visit customer; above $40 is usually unsustainable unless LTV justifies it.
Channel Benchmarks
Google Business Profile + organic — $0–5 CAC (ranks for 'laundromat near me'). Door hangers — $4–8 CAC in dense neighborhoods. Google Ads — $12–30 CAC depending on competition. Facebook/Instagram — $15–40 CAC, better for WDF promotion than coin laundry. Referral programs — $5–15 CAC and typically the highest LTV customers. Each channel has a benchmark that the calculator compares your actual against.
Why CAC Matters
Most coin laundromats run zero marketing because foot traffic + Google Business Profile is enough. WDF and pickup-delivery operations are different — they require active customer acquisition because they're competing with national brands like Rinse and CleanCloud. The calculator helps WDF and PUD operators set marketing budgets that produce profitable customers, not just impressions.
Frequently Asked Questions
What if I don't track CAC?
Most operators don't — start by tracking new customer count and total marketing spend by month for 90 days. The calculator works with even rough estimates and will sharpen as your tracking improves. The companion LTV Calculator helps you set a CAC ceiling that's profitable given your customer economics.
Should I include signage and Google Business Profile in marketing spend?
Yes for budget-setting purposes (they generate awareness). No when calculating channel CAC for performance ads. The calculator separates these into 'foundation' and 'performance' channels so you can optimize each appropriately.
What does it cost?
Free. Save and export with a free WashBizHub account.